Competitive Socialising: Branding a
Home Leisure Direct tailor to the commercial market by providing a wide array of ‘competitive socialising’ equipment to increase dwell time at bars, restaurants and other commercial premises. In February 2020, we created the first ever corporate event to showcase the importance of this equipment to boost sales and let potential customers try out our products.
This project involved branding the event. Choosing a retro neon theme, I created the logo and all following content such as invites, social media assets, Eventbrite assets and more.
The project also involved creating a brochure of Home Leisure Direct’s products. The company had only recently taken to photographing their products in situ and so there were fewer assets to work with, but creative use of stock images and editing of available content made it possible.
The project took one month to pull together and host. It went live in January 2020 - February 2020.
Created using Adobe Illustrator, Adobe Photoshop and Adobe InDesign.